This year’s Mobo Awards feature a particularly stunning video ident. I was jealous when I saw it. So when I was asked to create the TV ad for the events – this year taking place place in Glasgow – I was a little apprehensive. I don’t need that kind of pressure.

But once I buckled down to it, I managed to emulate the reflective 3d text and quick cutting of their original. This was the result.

Categories: 3d Animation, Television Graphics | Tags: 3d animation, Scottish Television, Television Graphics, stv | No Comments

Here’s a really simple advert that was given to me in storyboard form, with notes on what all the frames and images should look like. I put it together in 3d in order to give the mantelpiece and frames some depth.

This format means we can change the images in the frames quite easily, along with anything in the final frame, so the client doesn’t necessarily need a whole new ad if they just want to freshen it up.

Categories: 3d Animation, Television Graphics | Tags: 3d animation, Scottish Television, Television Graphics, stv | No Comments

My dream of being paid to create a Norman McLaren-style ‘Begone Dull Care’ animation (1949) for the Edinburgh Jazz & Blues Festival was thwarted here when alas the notion was not to the client’s liking. It was probably just as well as I believe Begone Dull Care must have taken a near lifetime to produce and I’m generally working to eye-wateringly tight broadcast deadlines.

That said, if anyone fancies painting and scratching directly onto celluloid, let me know.

Categories: 2d Motion Graphics, Television Graphics | Tags: 2d animation, Edinburgh, Scottish Television, Television Graphics, kinetic text, stv | No Comments

This is a far from spectacular piece of animation but it’s a good example of the sort of bumper ads that open and close TV programmes. You know, so-and-so sponsors the whatchamacallit-show. They’re short, snappy and help raise brand awareness for the sponsor without detracting too much from the actual show.

The Tipping Point is an ITV quiz hosted by Ben Shephard – see my very poor caricature at the beginning. The sponsor in this case was Penicuik Windows, who use two penguins in all their branding. Hence we had two penguins taking part in a quiz show. Ah, TV, how I love you.

Categories: 2d Motion Graphics, Television Graphics | Tags: 2d animation, Scottish Television, Television Graphics, stv | No Comments

Creating an animation to illustrate what a piece of software does is quite tricky, but it’s probably better than trying to describe it, or for that matter, walking you through the software’s workings – although I did use a few examples of the real nitty gritty here.

The concepts behind Prodeceo’s online training system were all pretty abstract and it came down to trying to find generic symbols that were appealing enough to present them. I’m particularly proud of the ‘working from home’ image – it’s the same as the office image except there’s a cat on the desk.

Categories: 3d Animation | Tags: 3d animation, Business Graphics | No Comments

I was surprised to discover that not only was piping a big thing outside Scotland, but that there was also a European Pipe Band competition. Here’s the advert I created for this year’s event. Over a hundred pipe bands from all over the continent amassed in Forres to take part.

I imagine this was a lot of fun both for those attending and those taking part, although the idea of a hundred pipe bands playing at once reminded me of the Gary Larson cartoon where a Maestro is shown to his room in hell and it’s occupied by a large number of banjo players.

Categories: 2d Motion Graphics, Television Graphics | Tags: 2d animation, Scottish Television, Television Graphics, stv | 1 Comment

Finally, a subject close to my heart. I love food. I don’t know where I’d be without food. Some of my best friends are food.

So apparently these foodies festivals run up and down the country over the summer. What a great idea. Summer and food. Where do I sign up?

Anyway, this ad will be spreading the word this summer. It was a classic case of being given a bunch of random shots of previous events and told to do something interesting with them. Well, I’m not one to settle for a slideshow so I created this pop-up effect so that you’d have something more interesting to whet your appetite.

I insist you admire the butterfly at the end.

Categories: 3d Animation, Television Graphics | Tags: 3d animation, Scottish Television, Television Graphics, stv | No Comments

Clients hate it when you ask them to supply all kinds of material – images, video, high resolution logos, font details. I’ve taken to asking ‘what do you have?’ instead. If there isn’t much to go on or getting a hold of material will be problematic, I have a whole range of techniques that don’t require much of anything.

Kinetic text is one of them. It’s just a visualisation of whatever the voiceover says, but it can look pretty exciting and dramatic.

For the Wellgate Centre in Dundee, you could have been looking at a bunch of dreary stills of retail outlets. Here’s something fun instead.

Categories: 3d Animation, Television Graphics | Tags: 3d animation, Scottish Television, Television Graphics | No Comments