January 31st, 2009
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Check-In was one of NatWest’s regular corporate broadcast programmes. It was important that it felt like a current affairs programme, so I took the footage within this 3d design title sequence from the body of each month’s show. This meant not only that the titles felt more localised but they also never got a chance to appear staid, even after a year’s worth of shows.
Categories: Business Graphics |
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January 15th, 2009
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Sometimes there is no source footage or other materials to work with and you have to just conjure something up. 3d Graphics can be interesting and entertaining on their own and can also be a very cost effective option. This 3d design was a fairly simple solution to the problem of how to represent fishing without filming or actually trying to realistically represent fish.
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January 2nd, 2009
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It can be a bit daunting working with completely abstract visuals, but Business Eye had only a logo and a brief that called for a high finance feel. The lit building blocks approach of this animation managed to convey the right corporate message without resorting to buying stock footage or specially commissioning video footage to incorporate. In the end this provided a cost effective solution.
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