Edinburgh-based production company LA Media asked me to produce an animated ident for their video creations and this extended version above is what I delivered.

They had fairly set ideas about the design style – that it should be monochromatic, gritty and urban – and even had some animation examples to show me. This was a bit unusual, but what was more unusual was that they didn’t want me to use their existing logo.

An ident without a logo was not something I was sure I could do, but I enjoy a challenge.  Like other idents, you only use around 5-10 seconds worth but when they gave me the music they were using – by Mike Jameson – I kind of liked looking at the whole thing.

Categories: Business Graphics | Tags: animated idents, la media, logo design | No Comments